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This Privacy Policy applies to the website available at: (the "Site") where we, Best of the Best z.s., with registered office at Zenklova 24/54, Libeň, 180 00 Prague 8 collect certain personal information. Best of the Best z.s. ("We," "Us" or "Best of the Best") is the controller of the personal data collected and processed.

Please read this Privacy Policy carefully as it contains important information to help you understand how we handle personal information that you provide to us or that we obtain through the Site ("Personal Information").




You can use most of our Site without providing us with Personal Information. In order to use some of the services and for some of the purposes of the Site, we need you to provide Personal Information to be able to provide you with the service or product you request or to participate in certain activities. Required information marked with an asterisk on our site is mandatory. If you do not provide us with the requested information, we will not be able to provide the service or product to you or you will not be able to participate in the activity. In addition to the information you are required to provide to us in order for you to participate in activities/campaigns, we collect certain information when you visit our website.



- participation in contests and campaigns

If you participate in contests or events (including promotions with prizes (including giveaways, instant prizes and online, mobile, social media or app contests)), loyalty and reward programs, calls to action, and geo-targeted activity (including gamification and SMS), depending on the campaign, sweepstakes or contest, you will be asked for your name, email address and phone number.

We need this information in order to process your participation in the activity and to contact you communicate with you. We will keep all information about your participation in our contests for up to 1 year after the contest ends, unless the contest rules or the law says otherwise. The information will not be used for other purposes unless you have been specifically informed of these purposes and/or have been asked for prior consent. If you are entering the competition and registering your group you will be asked for the details of the members of your dance group, namely: first and last names and date of birth. We need this information in order to confirm your inclusion in the correct age category.



- information when you contact us

If you visit our site and have a question or other comment, you can contact us via our contact form. You will be asked to provide your name and email address and, of course, information about your message. We will only use this information to answer your question. We will register your requests, questions and our responses and next steps to deal with your request. We will keep all information for 6 months after resolving your question or complaint or closing your enquiry.


- information about your visit and use of our site

We collect certain information when you visit our site, such as your IP address, which pages you view, device categories, browsers, browser type, clicks and views. Information about use of our site and services allows us to create segments that represent groups of visitors site visitors or customers with a number of common characteristics, such as age group, gender or

region. We will likely add you to one of these segments. Segments are used to customize pages and, for example, to change the order of search results or where we place certain offers so that you are more likely to see them. We may also use segments to display adverts online that we know about we think are relevant to you and to send you marketing messages.

We use this personal information as part of our legitimate interests to promote our products and services to our customers and site visitors, to reach more site visitors, to improve sell our products and services. We will retain this personal data at various times, but for a maximum of 14 months.



- personalised marketing

Information about your online searches and social media activity (such as Twitter, LinkedIn, Google, Facebook & Instagram, TikTok) (clicks and views), your settings on our site, your customer service requests and contact history may be combined. This information will be used by us allow us to create a profile of your interests and match it with other online information about you (for example your use of Facebook or Google Custom or similar services to the extent permitted by applicable laws) so that we can use different channels to manage our relationship with you and promote our products and services through email, mail, social media, telephone, or online advertising that may include personalizing marketing content and website offers, particularly when we use data management platforms so that they are tailored to your preferences.



- marketing communications

We may send you business and marketing information in a variety of ways. You can subscribe to Business communications (e.g. newsletter). In this case, we will use our marketing communications to send you your contact details (such as your email address or telephone number) that you have provided to us.

In addition, you will also be automatically added to our customer database when you purchase a product/service from us and therefore receive communications about similar products or services, unless you object to this processing of your personal data at the time of purchase. If you no longer wish to receive any commercial communications from us, you can unsubscribe at any time by using the unsubscribe function in each email message. In the case of an existing business relationship, it is in our legitimate interest to use personal data to send information about our products to existing customers. If required by law, we will ask for prior consent to send commercial communications. Once you have deactivated receipt of commercial communications, we will remove your contact details unless they are also used and retained for other purposes set out in this Privacy Policy.

We will retain personal information for the duration of the contractual relationship for which the personal information was collected or for as long as we are required by law to do so.


- maintenance and optimization of our website

Your personal data will also be used for the maintenance and analysis of our website in order to address performance issues,

including troubleshooting, data analysis, testing, system maintenance, support, reporting and data hosting, improving the accessibility and user experience of our website and securing the website against fraud.

We record the overall usage of our website.

Our use of your personal data for these purposes is necessary for our legitimate interests and information will be retained for a maximum period of 14 months. Logs of the use of our website will be deleted within 14 months of creation.




We will only share personal data and cookie data if the law allows us to do so. This means that we will ask for prior consent if there is a lawful basis for doing so (for example, when we share cookie data). If we can use our legitimate interest, we will do so. This is the case when we create aggregated marketing statistics or segments. We may need to share personal data with third parties to help us provide services and products to you and to operate our website. These third parties include:

- Service providers where necessary to provide the service and to provide data analytics services,

- service providers to help us run competitions

- first and third party advertising companies

- media agencies

- social media providers




We have taken appropriate technical, physical and organisational measures to protect the personal data we collect through the website from misuse or accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, retrieval or access, which are in accordance with applicable data protection laws and regulations. However, no website can be 100% secure and we cannot be held responsible for unauthorized or inadvertent access that is beyond our control. Our website may contain links to other websites. We are not responsible for the practices, content or security of personal information used by these other websites that are not covered by this Privacy Policy. We encourage you to always read the privacy policies of these other sites carefully.




We retain personal information for as long as required by law or as necessary to provide any requested services or as required for other purposes set out in this Privacy Policy. The specific retention period is set out in this Privacy Policy for each of the relevant purposes. We will take reasonable steps to destroy or anonymize personal information in our possession when it is no longer needed for the purposes listed above or after the specified retention period has expired.




Much of the information described in this Privacy Policy is collected through cookies and similar techniques. Cookies are small text files that contain small amounts of information that are downloaded and may be stored on your user device, such as a computer, smartphone or tablet. The techniques we use may be similar to cookies, such as tracking pixels, javascripts, tags, and web beacons ("web beacons"). These cookies and similar techniques are sometimes needed to remember your account settings, language, and country, but they also allow us to measure and analyze your behavior on our website and to show you personalized offers on our website or on third-party websites. Before we start using cookies, we will ask you to agree to accept and use them.




You may choose to share information on our website through social media, such as Facebook, Instagram, LinkedIn, YouTube, TikTok. This means that the information you share, with your name and preferences, will be visible to visitors to your personal website. We encourage you to read the privacy policies of these social media sites thoroughly as they apply to the processing of your personal information by these parties.





You have the right to request access to and erasure of your personal data, to request restriction of processing or the right to stop the processing or use of your personal data for profiling, and to obtain an overview of the personal data you have provided to us in a structured, commonly used and machine-readable format.

Please note that if you exercise (some of) your choices and rights, you may no longer be able to use all or part of our website services. You also have the right in certain cases to file a complaint with the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7 (




We will review and update this Privacy Policy from time to time. Any changes to this policy will be posted on our website and, to the extent reasonably possible, we will notify you of any notify you.




To exercise any of your rights set out above, or if you have any other query or complaint about data protection or the way we process your data, you can contact us via

Controller: Best of the Best, z.s. with registered office: Zenklova 24/54, Libeň, 180 00 Praha 8, ID No.: 177 30 058








Best of the Best z.s., with registered office at Zenklova 24/54, Libeň, 180 00 Praha 8 (hereinafter referred to as "We, "Us" or "Best of the Best") uses cookies to ensure that its website provides you with the best possible service. If you want to use our website (hereinafter referred to as the "Site") in full take full advantage of it, your computer, tablet or mobile phone must set cookies. We consider it important to you to inform you about what cookies our site uses and what these cookies are for. Our aim is to protect your privacy while providing you with the best possible service on our site.





Cookies are small text files containing a tiny amount of information that are downloaded and may be stored on your device, e.g. your computer (or other device with an internet connection, such as smartphone or tablet). We may also use other similar techniques, such as pixels, web beacons (web beacons) and device fingerprints. In the interest of uniformity of terminology, all of these combined techniques are referred to hereafter as "cookies".

This Cookie Policy describes what cookies we use and why. Full information about what other information we may collect about you and how we may use your personal information, please see our Privacy Policy .


By clicking "Yes" on the cookie banner, you are giving Best of the Best permission to place and/or read cookies. There are several different types of cookies used: 1) functional cookies, 2) analytical cookies and 3) advertising cookies. These include, but are not limited to, "session cookies," which are temporary files that allow us to track your activities during your browser session. Closing your browser will delete these session cookies from your device. Other types of cookies are permanent and may be stored on your device for the period of time specified for them. Our site uses cookies for the following purposes:




Functional cookies are essential to help you move around the site and enhance the user's the site's user-friendliness for visitors. These cookies ensure that you have to go through the age gate only once and that your basket is saved during all steps of the checkout process. These cookies also contribute to the security of the site and its basic functionality.


Analytical cookies help us understand visitor behaviour and site usage on based on aggregated data. For example, these cookies are used to gain insights into how visitors use our site. We are thus able to determine what appeals to visitors to the site, which enables us to we can continuously improve the site and measure the effectiveness of our advertising and communications.




Advertising cookies remember your preferred products and pages, and generally remember that you are you have visited the site. Based on your visits and behaviour on our site and web portals third party websites, we try to serve you ads that are relevant to you and your interests.

Based on these interests, we create a segmented profile and subsequently create content and advertising on our site

tailored to different groups of visitors. In this way, information about your interests may third parties who distribute cookies through our site. Based on these findings, we may then use cookies on non-Best of the Best websites to present content and advertisements based on your potential interests. In this case, information about your current visit to the site will be combined with information about your previous visits to sites other than our site. In addition, advertising cookies are used to limit the number of times a particular ad is displayed and to measure the effectiveness of advertising.

Although these advertising cookies will not be used, you may encounter on our site advertising on our site that is not tailored to your interests. For example, such advertising may be tailored to the content of the site. Content-based Internet advertising is similar to advertising on television. If you watch a cooking show on TV, for example, often during commercial breaks during that you will see commercials for kitchen products during breaks in the programme.

Our site allows social networking sites (such as Facebook, YouTube, Twitter, LinkedIn) that are operated by third parties to place cookies here. You can thus share the content of the site on social networks. These third parties may use cookies for their own purposes. Best of the Best has no control over how these social networks use your information. Details of the files cookies used by social networks, please refer to their privacy policies and use of these files.


We will only share this information if the law allows us to do so. This means that if your consent is the legal basis for such sharing, we will ask for your prior consent to share "cookies" or their use by affiliates and subsidiaries.





We offer you the opportunity to consent to the use of cookies or set preferences regarding certain categories of cookies by clicking on the "Cookie Settings" box located on the banner. You can change your preferences at any time by clicking on the hyperlink available on our website - which also allows you to withdraw the consent you have previously given us. This hyperlink lists all analytical and advertising cookies.

Please note that we do not currently use a technical solution that would allow us to respond to a "Do Not Track" instruction from your browser.





We will keep this Cookie Policy under review and update it from time to time. Any changes to this Cookie Policy will be posted on our website and you will be notified of them notified. The latest version can be found on this website.

If you have any further questions or comments, please email us at

The latest version of this Cookie Policy is dated: 1.1.2023

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